Electorate analysis
Seats as data. Federal and state results down to the booth, joined to census demographics on the ABS spine, across boundary sets that keep changing.
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For party research desks, campaign directors and community-independent campaigns — seats as data, results down to the booth, joined to demographics on the ABS spine across changing boundaries.
Every serious campaign runs on the same artefact: a seat table. Margins, swings, demographics, a few economic indicators, assembled by one person from tally room downloads and census tables over several weeks, and quietly out of date from the moment a boundary moves.
Three federal redistributions are underway — South Australia, Tasmania and the Australian Capital Territory — and NSW state boundaries are redrawn before 2027. Somebody in your office is about to rebuild that table by hand again.
None of the inputs are secret. The Australian Electoral Commission publishes results down to the polling place, the Australian Bureau of Statistics publishes demographics down to the mesh block, and both publish their boundaries. What nobody publishes is the join, because the two sets of boundaries move on different cycles and neither carries the other's keys.
Getting votes onto the statistical geography is the whole trick. Once they are there, a seat profile is a query: age structure, income, industry of employment, housing tenure, language, socioeconomic index, population change — and, because they sit on the same spine, flood and bushfire exposure, canopy cover, projected heat.
For the proposed South Australian boundaries, give me notional margins from the 2025 result, the suburbs that moved between divisions, and how each moved area voted.
The brief that comes back names the divisions under the new boundaries, the notional two-party-preferred figure, the movement against the current boundaries, and the areas that changed hands with their profile. It also states how the apportionment was done and where it is weakest, because a notional margin someone cannot check is a liability in a preselection argument.
Community-independent campaigns and the organisations that fund them have a specific problem: choosing which seats to contest, with a defensible reason. That is a screening question shaped exactly like the site screening problem — a set of criteria applied across every division at once.
Rank all 150 divisions by combined climate exposure, tertiary-educated share, median age and the 2025 margin, and show me the top twenty with the working.
Climate exposure by electorate is a cut almost nobody publishes, and it exists here only because the hazard layers and the demographic spine were already joined for other work. Dwellings inside a flood planning area per division, bushfire prone land share, projected days over 35 degrees by 2050, coastline change on the seats that have coastline.
Federal results from 2004 forward, boundary sets including proposals still under consultation, and NSW state and local government results are the first build. Electoral Commission material carries its own licence rather than a Creative Commons one; derived work and redistribution are permitted with attribution, and that notice stays attached to the datasets and to anything produced from them.
If your question is about a particular state or a particular contest, tell us which — the build order follows the campaigns that need it.
The research desk and whoever owns seat selection. It replaces the hand-built master spreadsheet, not the field tools. Voter contact, canvassing and CRM stay where they are; this is the layer that tells you which seats and which booths deserve the resource.
No. Everything here is published aggregate data — electoral results, boundaries and census statistics. Nothing individual, nothing purchased, no voter files. If you bring your own data it stays in your own workspace and is never mixed with anyone else's.
The census, socioeconomic, population and hazard layers are live now, so climate-exposure-by-seat and demographic profiling work today wherever boundaries are supplied. The electoral results and boundary layers are being loaded now, starting with federal results and the redistributions under consultation.
Seats as data. Federal and state results down to the booth, joined to census demographics on the ABS spine, across boundary sets that keep changing.
Cut any program, grant or exposure by electorate or local government area, briefing-ready — for departmental analysts, ministerial offices, government relations firms and peak bodies.
Zenancy is in private preview with Group 2 reporters and their advisers.
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